Is it worth starting a vlog simply because you want to make money online? Sure, could be but there is quite the hassle behind it. It’s not like recording a video and see the money fall from the skies.
Now, most of you know this already. But a little part of your body is still wondering how much your favorite YouTuber are making, even though they say they are not vlogging for the money. Check out this article where I take a look at how much vloggers make on their vlogs.
How Much Does YouTube Pay to Its Creators?
How much you get paid for each ad served depends on the CPM, or cost per one thousand ad views. Your channel’s size and statistics are going to affect the CPM you earn. For instance, a larger channel with a loyal following and lots of engagement is going to make more per CPM than a small channel will just starting out.
In general, most YouTubers will earn between $0.30 and $2.50 CPM. If you build up millions of subscribers and you have very high engagement levels, in a few years, you may be earning up to $10 CPM as other popular channels currently are.
This is a good amount but earning money through CPM is all about volume. Just earning $0.30 a month probably isn’t what you’re aiming for. You’re probably looking to earn something more along the lines of $0.30/day (about $9 per month) as you ramp things up. This requires you to get a thousand or so views on your videos each day.
Obviously, as you add more videos to your channel, you will gain more exposure. You’ll have more videos for people to discover and also more avenues for people to stumble across your channel and potentially subscribe. That’s why your goal should be vlogging daily until you have at least 90-100 videos up, and then you might switch to a weekly schedule in a few months’ time.
Income Comes from Other Sources Too
So, with the CPM above in mind, you might be wondering whether or not your favorite YouTubers really are all that rich. The truthful answer is that most the ones who have experienced YouTube fame aren’t living off ad revenue alone. Most depend on a mix of company sponsorships and affiliate marketing to make their money.
Affiliate marketing is a popular way for YouTubers to bring in money through their channels because all they have to do is put a link in the description that links to a product or service that’s relevant to the video and may be of interest to their viewers. If a viewer clicks that link, they may make a commission on any sales they’re able to generate.
Although you should only expect a small percentage of your viewers to actually click through (generally about 3% to 5%) and then an even smaller percentage of those clickers to actually place an order, you need to think in volumes. As your channel gets more viewers and subscribers, it’s going to be easier to generate a livable income based on these scalable profit streams.
So, the more videos you publish, the more views you’ll get, the more ads that will be served, and the more affiliate links you can market. As time goes by, you’ll see a snowball effect that continues to grow your revenue through old and new videos alike.
YouTubers also get sponsorships from brands. Many pay them upfront to include a mention in their next video while others pay even more for a video completely focused on reviewing the product.
If you are looking to get into vlogging, make sure to look into these extra avenues for additional revenue:
- Post affiliate links. When you review or mention a product, you can include an affiliate link in the description. You can also suggest a product or service that you think your viewers will find useful and include an affiliate link to it. Just be sure to disclose when a link may generate a profit for you.
- Get sponsored. Include a business email in your video descriptions so that interested brands can reach out to you about sponsoring a video or paying for a mention. Again, make sure to disclose when a video is being sponsored or paid for by someone.
- Be an influencer. Multiple platforms will allow you to sign up as an influencer and then get paid to mention brands or companies in your videos. This is a great way to find sponsorship opportunities, even from smaller brands and businesses.
- Do collaborations. While there are very few paid collaboration opportunities, many big time YouTubers have found success by collaborating with other popular YouTubers because it brings in new viewers and it can even open up the doors for sponsorship opportunities.
All of these opportunities can rack up thousands, or even tens of thousands, of dollars very quickly for the most popular YouTubers.
It’s Not Just Money…
Olga Kay told NY Times that Ford gave her a car just to show it once a month in her videos. Olga is best known for being a Russian-American performer who literally ran away with the circus earlier in her life. She has less than a million subscribers, which shows just how far you can get if you have a strong personality and a good niche following.
In fact, while YouTubers with millions upon millions of subscribers certainly see a lot of sponsorships and ad revenue, those with smaller niche followings also get a lot of attention. For instance, if you have a niche channel about coin collecting or metal detecting, you’re probably going to get a lot of interest from brands in relevant fields even if you only have a few hundred thousand subscribers.
Although being a very niche vlogger may limit what type of content you can vlog about, and even somewhat what type of sponsorship offers you receive, you don’t have to take things as far or grow them as big as “general vloggers” do. That’s why it’s a really good idea to find your niche and stick to it!
Top Paid YouTuber: PewDiePie
Out of all the YouTubers on the internet, PewDiePie is known for being the top paid. With an estimated net worth of $20 million, he has profited a total of $50 million through his YouTube channel since 2014.
Now, his earnings did take a dive in February 2017 when he lost his YouTube Red show. The reason behind it? It was found that some of his videos contained antisemitic references, which YouTube considers to be non-advertiser friendly and also against their creator policies. Although PewDiePie rebuttled and said the references were sarcastic and were “merely meant to highlight how people will do anything for money”, he did not get his show back.
The prime example used to back up the claim and decision was a video where he paid two users on Fiverr.com $5 to hold up a sign saying, “Death to all Jews”. The lesson other vloggers can learn: Be mindful, be courteous, and be cautious about what you post!
See Estimated Earnings on Social Blade
Now, while PewDiePie’s earnings have been revealed, most YouTubers keep their earnings under wraps. The truth is, no one can know exactly how much money a YouTuber is making unless they tell us. Estimates will only get you so far, especially when considering the non-monetary sponsorships (like free cars) and how much CPM can vary.
Social Blade, however, is a fantastic tool that tries to take all the information it can into account when estimating just how much money your favorite YouTubers are making on ad revenue alone. Keep in mind they’re also making additional money with affiliate links and merchandise that social blade will not take into account. Depending on the YouTuber, you can probably assume that the revenue from these other sources far outweighs how much they are making on ads alone.
Go ahead: Look up your favorite YouTuber and prepare to be surprised.