One thing that most vloggers want to know when they first start vlogging is how they can monetize their new hobby. While it is totally possible to make money as a vlogger, you do have to get sponsored before you will see a solid income.
To start making the money that you’ve always dreamed of, make sure that you follow these steps. This will make it much easier to get a sponsor for your vlogs, allowing you to finally make an income from doing something that you love.
How Many Subscribers Do You need to Get a Sponsor?
Many people focus on how many subscribers their vlog has, and while this can be an important measurement of how popular your vlog is, this is not the only metric that companies will use when they are looking to sponsor a vlogger. It’s much better to pay attention to the number of views that your videos receive on a regular basis.
While you can have a lot of subscribers without them actually viewing all of your videos, it’s also possible to have a bunch of views from people who aren’t subscribers. Since companies want their products to be in front of as many people as possible, they tend to be much more interested in how many views you have.
It is not unheard of for vloggers to only have 100 subscribers, but since they have millions of views, they are able to get a sponsorship offer from a company. While it is very important to pay attention to the number of subscribers that you have, it’s just as important, and possibly even more so, to take into consideration the number of views that your videos are getting.
Another factor that will come into play when you’re getting a sponsor is what niche you are in. General vloggers who talk about their lives will need to have more views than a vlogger who is talking about a more niche subject. For example, vloggers who discuss Japanese culture may not have a large number of views or be able to reach as many people as a general lifestyle vlogger, but since they have a very set group of people who are watching their videos, they may not need as many views or subscribers to get a sponsor.
Know Who Your Audience is
While it’s totally normal for vloggers to start looking for someone to sponsor their videos right away, this is not the best way to find a sponsor and can end up being really frustrating when you keep getting turned down by major companies. The best thing that you can do is spend some time learning about the people who are watching your videos. It is possible that you will attract viewers from all walks of life, as well as from around the world, but it is much more likely that you will have a certain demographic of people who are interested in your videos and are watching them on a regular basis.
By paying attention to the demographics of your viewers, you will be much better able to look for a potential sponsor. There are a few things that you need to consider when you are looking at the demographics of your viewers and the people who have subscribed to your YouTube channel. You need to consider their sex, age, and interests. Generally speaking, sponsors are going to want to work with a vlogger who will be able to present their product to their desired demographic.
While this doesn’t mean that you won’t be a good fit for a wide range of products, it does mean that by understanding what your viewers are interested in, you will be able to look for sponsors who are interested in marketing to and selling to that same group of people. It’s important to note that the better a fit that a potential sponsor is with your viewers, the better your chance of gaining their sponsorship and then keeping it in the future.
A great example of audience demographics and how it can sometimes seem off is LinusTechTips. No one gets surprised if he gets sponsored by a manufacturer of keyboards, as he is a tech channel. But he also has a clothing company and a coffee bean company. So even if there aren’t many products for your interest, the demographic may still be good for other companies.
Finding Potential Sponsors
Once you know who your demographic is and have decided to move ahead with looking for sponsors, then you need to start your search methodically. By having a plan of action on how to find a great sponsor, you will be able to locate ones that may potentially be interested in working with you because they want to reach your viewers.
Your first step is to research other channels that are in your same niche. Doing so will allow you to see what companies have offered them sponsorships. This doesn’t mean that these same companies will be happy to offer you a sponsorship as well, although some of the larger companies may. It does, however, make it a lot easier for you to look for similar companies that may be interested in working with you.
It’s time to look outside of YouTube and search on Google for companies that you think may be a good fit for you. This can be time-consuming, so it’s important that you are prepared to put in the work to find the answers that you need. Check the ad campaigns of the various companies that you are thinking about contacting, as this will let you see for yourself what type of people they want to market to. Since you already know the demographics of your viewers, you can easily see if they are a match.
Another great way to find potential sponsors that you may work with is to check forums and look for companies that are advertising that they are looking to sponsor a vlogger. Remember that this will be very competitive, as most vloggers are looking to be sponsored, so you need to make sure that you really stand out or you will have problems getting noticed.
Reaching Out to Companies
The most serious part of finding a sponsor is reaching out to companies that you want to work with and ask them about whether or not they would be willing to sponsor you now or in the future. This is stressful and is where a lot of vloggers make major mistakes.
Remember to take your time during this step and, if you are worried about the wording in your emails, have someone else proofread them for you so you can be sure of their clarity and content.
Never send an email asking a company to sponsor you. This is the best way to get ignored and most companies simply won’t open or read these emails. When you do this you are wasting both your time and the companies. Instead of sending an email, you need to take time to write a serious proposal about a potential sponsorship.
In your proposal you need to make sure that you discuss why the company should sponsor you, what benefits they will enjoy, and how you will help them to make more money. Remember that you are coming to them for help, and so your proposal needs to be about what you can do for them and their bottom line, not how they can or should help you.
Make sure that you never demand or ask a company to provide you with a free product so that you can review it. This comes across as you wanting a free product from them and then doing them a small favor. You need to be clear in your proposal that you will be working for them, not the other way around, and be very transparent about the benefits that they’ll enjoy by sponsoring you.
Make Sure You let Your Viewers Know
Once you get a sponsor, it is normal to be really excited, but you have to make sure that you do one thing when posting videos so that you can be compliant with the law. All you have to do is tell your viewers early in the video that your video is made for a certain sponsor.
It’s incredibly easy to do this, but it’s also really important, as failing to do so is illegal and you can end up dealing with legal problems all because you failed to disclose your relationship with a sponsor. Here is a great article explained the rules from FTC for bloggers. The same applies to vloggers.
Most of your viewers aren’t going to care that you have a sponsor for a video. While they will hear what you are saying and may be inclined to shop with the sponsor in the future, you talking about your video being sponsored will not cause them to navigate away from your video.
Remember, all you have to do is disclose that your video is sponsored. This only takes a few seconds, and as long as you limit the time that you are talking about a sponsor, most viewers won’t care.
Keep it short, simple, and to the point, and you are likely to be able to enjoy a long and happy relationship with your new sponsor. Make sure that you don’t talk so much that you turn off your viewers, but do give the company their fair share of time and recognition.