As a YouTuber, you have to make sure that you take the time to promote your videos or you will not be able to grow your audience. While this may seem time-consuming, it’s very important and will allow you to drive a lot more traffic to your channel.
One great way to promote your YouTube videos is on Facebook, but only if you know how to do it correctly. Learning how to promote your YouTube videos on a Facebook profile or page is an important part of marketing yourself and enjoying a successful YouTube channel.
Why You Should Promote Your Videos on Social Media
Social media is the best way to promote your videos. You have your friends there, your followers are there and in general, there is a ton of people on social media that is easy to find.
To gain a following as a YouTuber and draw attention to your channel, you need to take time to market yourself and promote your videos. To stand out from the other YouTubers who are making content that is similar to yours, you need to make sure that you are exposed to as many people as possible.
If you already have active social media accounts, then you can easily take advantage of them and promote your videos to your current friends, family members, and other followers. This is a great way to get links to your videos out where others can easily click on them and may be just what you need to start driving traffic to your YouTube channel.
While it’s a good idea to post links to your videos on all of your social media accounts, you do need to make sure that you do not have too many social media accounts active if you are unwilling or unable to spend time responding to your followers. The best way to use social media to gain new followers is to make sure that you are responsive to people who want to connect with you via your social media.
Since you already have friends on social media and since there are always people who are looking for new accounts to follow, you should be able to easily connect with new followers. Being active on social media, posting regularly, and responding to comments from other users will allow you to become very visible and will make it easy for people to find you.
Create a Page for Yourself on Facebook
If you are already active on social media and want to really increase your ability to connect with new followers, then you need to consider promoting yourself on Facebook. Many people are concerned about using their personal profiles for this, as they don’t want their personal life and their vlogging to become intertwined, which is why it’s such a good idea to consider setting up your own page for your vlog that is separate from your personal Facebook account.
This is actually incredibly easy to do and is a great way to connect with other people while still keeping your personal life private and not allowing your vlogging followers to find out too much of your personal information. Facebook has made it incredibly easy to set up new pages and to fill in your information, share links to your YouTube channel, and find new followers, which is why they are such a great option when you want to promote yourself.
When you set up a Facebook page for your vlog and your YouTube channel, then other users will be able to easily follow your page so that they can get updates about your videos and they can easily see when you post a new one. This will allow you to reach a lot of people all at once. Additionally, you can post status updates and other things on your Facebook page to better connect with your followers.
Using social media is imperative if you want to be able to reach a lot of people at once, and using a dedicated Facebook page is really the best option. While setting up a Facebook page that looks great and has a lot of followers does take time and dedication, once you get a lot of followers, you will be able to reap the rewards that come from new subscribers and commenters.
How You Will Get Likes to Your Page
One concern that a lot of people have when they first set up a Facebook page for their vlog or their YouTube channel is how they are going to drive traffic to their page and get people to like it. It can be really frustrating to feel like you’re doing a lot of hard work and not seeing the results that you want, which is why you need to plan out how you will get people to go to your page and to like it.
While it may be slow finding new followers at first, over time, as more people follow your page and share it with their friends, you will find that more and more people like the page. It’s important that you encourage commenting on your posts that you write on your page, as this will allow people to interact with each other and it will make it much easier for you to respond and to become a real presence on your page.
To start driving traffic to your Facebook page, you will want to share the link to your page with everyone that you know and ask them to like it. Don’t be afraid to ask your friends and family members to pass along the link to their friends if they like what you post. Also, mention in your vlogs that you have a Facebook page and put a link to it in your video descriptions. This will help drive your subscribers and viewers to your site, as well.
Finally, if you are really interested in getting more people to like your page as quickly as possible, then you will want to consider using Facebook Ads. Many people aren’t willing to spend the money that this requires, but it is a good way to bring a lot of traffic to your page right away. You do still have to have interesting posts and videos for people to like your page, but this will at least bring it to their attention.
A quick tip is to post images, they work very well for images. I use Canva.com for that, a great resource for social media images, not just Facebook.
Create a Trailer for Your Videos
Another way that a lot of people don’t think about when they are trying to promote their videos is to create a trailer for each video that you upload to YouTube. This trailer doesn’t have to be very long, around 30 to 45 seconds is best, and it certainly doesn’t need to show or provide all of the information that you are going to share in your actual video. A great trailer will grab people’s attention and make them want to click over to your YouTube page to check out the full video.
Once you have made a compelling and interesting trailer, you need to post it to your Facebook page so that your followers can see it and will click on it to go to your YouTube channel. Resist the urge to post your entire video on your page, as you want to make sure that you get views on your YouTube channel.
If you don’t have a Facebook page yet or aren’t seeing a lot of activity on your page, then you’ll want to post your trailers to Facebook groups that are designed specifically for sharing vlogs and uploading videos and trailers. There are many of these different groups that you can choose from, and joining at least one of them will allow you to easily post your trailers where a group of interested people can see them.
It’s important not only that you make a compelling and interesting trailer, but also that you take the time necessary to post it where others can find it and access your YouTube channel. Without both parts of the equation, you won’t get the views that you are looking for.
Maintaining a Facebook Page
It’s really easy to focus all of your attention on your YouTube channel and not spend a lot of time updating your Facebook page, but you have to remember to update it on a regular basis or your followers and fans will forget about you and may even stop following your page. Even if you don’t upload more than one video in a week, you still need to connect with your Facebook fans on a daily basis. This will not only keep them interested in what you have to say but is a great way to provide them with teasers about what your future videos will cover.
Some great ideas of things that you can post on your Facebook include behind the scenes videos and images, as these will give your fans some insight into what your everyday life is like and what it is like to actually make the videos that they enjoy.
Also, consider posting information that you don’t include or cover in your vlogs. If your vlogs and the content that you post on Facebook is the same, then your followers may not feel the need to check out your YouTube channel. Keeping your followers interested is key to making sure that they continue to interact with you and follow your channel and page.