Choosing a platform for your creativity can be hard. Both blogging and vlogging are two big media that is being consumed by millions of people every day. But what is the difference? Is there a difference or are blogging and vlogging essentially the same thing?
I would say that yes, it is. But the execution is a bit different as well as ownership. I think it’s easier to grow a blog, yet vlogging seems to make more money, which is something that always draws an audience. In this post, we talk about blogging vs vlogging and you learn the difference and what to think about before getting started.
What is Blogging?
Blogging is an effective, yet simple way to communicate with your audience. It started with the blog Links.net in 1994 and weblog, or blog as it later came to be called, started being more popular each day. In 1999, the platform Blogger (under a different name) started and according to Technorati’s State of the Blogosphere report, there were over 50 million blogs in 2006.
Blogs are used both privately and commercially. Many brands are using blogging as a way to reach out to their customers. Nike, for example, is using their blog to talk about their new products, Google has a blog that talks about their products, features and changes and Evernote, the popular note-taking app, is blogging about productivity, interviews and digital notes.
Privately, there have been lots of people creating new blogs and while it, especially in the beginning, were a lot of blogs talking about what they were wearing or what they were eating, the blogging sphere has grown up and is today very useful, in my opinion. There are private trainers that blogs about training, doctors that talk about sickness and so on. You can find millions of blogs with actual information on them. The personal blog is no longer personal.
Starting a blog isn’t as hard as it seems and if you are interested in learning how to do it, I can highly recommend Skillshare, as they have thousands of courses on how to get started with blogging using WordPress, which is what I use and recommend.
But you should also remember that just because it’s easy, doesn’t mean you will grow a big blog in a month. There’s a lot of work that comes with a blog. But I like it and find it fun, maybe you do as well?
What is Vlogging?
Vlogging is sharing a lot with blogging. The thinking is the same, sharing advice and information online to an audience. The big difference is of course that it’s through video instead of text. The good thing with vlogging is that you don’t need a special skill for it, you can quickly take up your phone and start recording a video. For blogging, you should have a skill in writing if you want to get started with it.
Vlogging is, surprisingly, almost as old as blogging. In January 2000, the guy that is said to create vlogging, Adam Kontras, published his first video blog, or vlog. You can see it here down below. It’s a short video of him carrying a cat. The reason why this is said to be the first video blog is that he published it on his blog. His written posts always came with videos to accompany them, something that was never heard of before.
Today, YouTube is filled with vloggers and YouTubers that are working hard to create the best videos and they fight to get the views. I’m sure that you have heard names like Zoella (11M subscribers) or PewDiePie (72Million subscribers), two persons that have been vlogging for a long time and still do to this day. They have made vlogging their work.
Many others have also started with vlogging and it is also very popular to get started with vlogging. Compared to a blog, it doesn’t require as much time to record a video than to write a blog post but getting the correct lighting and recording devices can be more expensive. And don’t get me wrong, a vlog can take a very long time to create if you add research and editing, don’t think you will be done in 10 minutes.
If you are interested in getting started with vlogging, I recommend my post about how to start vlogging like a pro and also 10 vlogging tips for getting started on YouTube. This should get you closer to that goal.
What’s Easiest to Do?
Blogging is very easy to get started with. Many people think it’s difficult to set up a website, but truth be told, a non-tech savvy person would probably be able to do it in 30 minutes or less with all the guides that exist on the internet today. Then it’s just to start writing.
Of course, if you are a bad writer, or have a hard time to focus on writing a good blog post, it’s not “just” to get started, and I think this is where most people have a problem. They simply do not know how to write a long, meaningful blog post that people will actually read, and instead, they go the stereotypical route of telling what they are wearing, and in a week, they stop blogging.
Vlogging is also not very hard to get started with. Recording a video on your phone that is 5 minutes long isn’t hard and uploading the video to YouTube isn’t very hard either. The problem is: what should you do in the video? You can record yourself talking about a topic for five minutes, or you can show yourself doing something interesting.
This is what many new vloggers have a problem with. They do not know what they should put in their vlogs because they believe that their life isn’t as interesting as other vloggers. Well, of course not, but they have been where you are today and grown from there. Everyone has to start somewhere.
READ MORE: 10 YouTube Vlog Ideas You Can Do Today
Do you see a common theme here? Starting to blog or vlog isn’t hard and it certainly doesn’t take a lot of money any of them. What’s hard is to stick with it, keeping it up, getting new ideas and how to get new readers or new viewers. You need to figure out if you are more likely to continue writing or continue recording.
Which Will Make the Most Money?
You should not start to blog or vlog if you are just looking for money. None of these methods are good “quick cash” solvers and if you really want to make something from blogging or vlogging, you will have to work hard for a long time, without getting paid anything. This is what it takes to grow and be successful in any platform.
But to answer the question, vlogging seems to make more money. In 2017, PewDiePie is said to have earned $12 million, which is quite the feat for being one guy. There really is nothing to compare to on the blog side, as big websites like Huffington Post, Engadget or CopyBlogger are companies with a staff of writers.
One thing that is very important to note when it comes to vlogging, is that YouTube has a requirement that you need to fulfill before you can start earning money on ads on your video. You will need at least 1000 subscribers as well as 4000 hours watched in a year. This will unlock the YouTube Partner Program.
For a blog, there really isn’t anything like that. You can have Google AdWords on a blog as well and that will require your blog to be up to a certain standard but for a blog, there are other advertising networks, which there really isn’t for a vlog on YouTube. This is because YouTube is owned by Google while your blog if you are running a self-hosted WordPress, is owned by you, where you decide which ads should be on your blog.
Blogging Vs. Vlogging: The Choice is Yours
Deciding if you want to start blogging or vlogging is a decision that you can change, more than once. Create some videos and see how it feels, is it something that you believe that you can keep doing for a long time or do you just hate it? The same thing with blogging, write a few posts and see how it feels.
I decided to blog as I feel it’s much more fun running a website than running a YouTube channel. A big decision for me was just the ownership. If I create a channel on YouTube, YouTube will be the owner of that channel. This blog is mine and no one will be able to take it from me.
What’s your choice?