In this article, you’ll learn how to view YouTube tags in Google Chrome (and other web browsers). Tags on YouTube has always been important for video SEO, but the problem is that you can’t see them after you have entered them to the video. They are in the metadata of the video.
After you have read this article, you will know how you can easily see the tags on YouTube, as well as doing other useful things like keyword research directly on YouTube. It’s free and doesn’t take more than a couple of seconds. You up for it? Awesome, let’s go!
What is a Tag on YouTube?
If you have ever uploaded a video to YouTube, you have seen that you can (need) enter a few tags during the upload on what the video is about. This is a feature that YouTube is using to understand what your video is about and how it should be placed in the rankings. No, it’s not the only metric that YouTube uses but it still has its advantages.
In the tag area, you enter relevant keywords for your video. If you are vlogging a day at Disneyland, having the tags “Disney”, “Disneyland” and “Mickey Mouse” would be good ideas. YouTube can then understand that your video is about Disneyland.
Tags are not something that users see per default, it’s hidden in the video’s metadata and if you would like to see it, you would need to install a plugin for your web browser that is showing the metadata for videos. There are many plugins for Google Chrome that can do this, but my favorite is TubeBuddy.
How to View YouTube Tags Using TubeBuddy
TubeBuddy is a plugin for Chrome that you can easily install by just going to their website and click through to the Google Web Store. When you have done this, you need to go back to YouTube and reload the webpage.
After reloading, you will see a new icon on the top-right corner, next to the upload button. Clicking this one will open a window where you have to sign in to Google first. This is because TubeBuddy is a full-fledged YouTube plugin that will do so much more than just showing tags, but we’ll come to that later.
Now, when you go to any video, TubeBuddy will show a window next to the video with a lot of information about the video that you did not see earlier. The image next to here is My YouTube REWIND 2018 by Marques Brownlee.
- We first see statistics of the video, which YouTube is also showing us
- TubeBuddy is telling us about the SEO of the video
- How the video is being shared on social media
- How the channel performs (Marques has relay stepped it up this year, love the guy)
- TubeBuddy has some best practices for videos and here, we can see that Marques has missed 2 of them. With 7.64 million subscribers, I don’t think they are as relevant anymore…
- Last, but not least, we see the tags that Marques has added to the video. All of these tags are relevant to the video they are for
So, that is essentially how you view tags on videos on YouTube. If you get TubeBuddy Pro, the tool can analyze your video(s) and suggest tags for you, so you don’t have to, which some find useful.
Another thing, that I think it’s great, is that with TubeBuddy, we can make keyword research for videos.
Doing Keyword Research Using TubeBuddy
With TubeBuddy, you can search for keywords, which is useful for when you are looking for new ideas for videos in the future. Clicking on the TubeBuddy icon on YouTube, you have Keyword Explorer under Extension Tools on the side menu. Click on that.
You get the option to search for a keyword, so if you search for anything you will see important data coming back at you. For example, in the image below, I searched for the keyword “Rank on youtube” and got the following result:
- TubeBuddy thinks it’s a bad keyword to target because it is extremely competitive, even if there are many searching for it
- Below, you see the search volume and the competition ratings
- On the side, you have some examples of other keywords that TubeBuddy think works better
- Down in the corner (can’t really see in the image), TubeBuddy suggests tags for the keyword so you can use this to get ideas for tags if you already have a keyword
Now, to be clear, just because TubeBuddy tells you it’s a bad idea, if you want to do create a video on the topic, you should do it. Having one video more on your channel never hurts, no matter what it is about (think reasonable). This can be a good tool to use for ideas but you should not follow this only.
TubeBuddy for Firefox & Other Premium Perks
TubeBuddy is focusing on Google Chrome because it’s the most popular website. However, it can also be found for Firefox and you can click here to get to the Firefox Add-ons web store. The functionality is the same as in Chrome.
If you decide to get the Pro version ($9/month) of TubeBuddy, you will get access to a ton of other features, not just TubeBuddy. Included in the membership, you also get access to a total of 9 other perks. These perks include things like TuberTools that is offering graphics and video effects or YouTube Stock where you can find 4K motion graphics and sounds.
While I like to use TubeBuddy, I know that not everyone thinks the same. TubeBubby is not alone in having a plugin that is showing tags and other data about videos, there is another company that is offering the same thing and that is VidIQ.
Which one of them that you prefer is more of what you are used too, the difference isn’t that big. VidIQ does also have a Pro version which comes in a bit cheaper at $7.50/month but depending on your needs, the free version might be enough.